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Branded Swag Socks

Design branded socks to be given away as event swag.

Marketing Design

By:

George Little

Notion.ai

June 15, 2023

Project Brief

Airtable has launched a new tagging feature and is looking to promote it with a swag campaign. As a Brand Designer, your task is to create a graphic design for branded socks that will be part of the promotional campaign. The socks are intended to be given away at events and meet-ups. The Marketing Team is looking for a design that is creative and eye-catching, while still communicating the Airtable brand and using aspects of the new feature. (Feature is of your choosing).

The design should be adaptable to different sock sizes and colors. The Marketing Team is open to different design ideas, but they want to see something that is unique and memorable. Most importantly, the design should include aspects of the product or related iconography or graphics.

The design should incorporate Airtable's branding elements, including its logo, color scheme, and typography. The branding elements should be used in a way that is subtle yet recognizable. The design should also consider the target audience, which includes event attendees and meet-up participants. The socks should appeal to a broad range of people, from tech enthusiasts to business professionals.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

FEATURE IMAGE: Midjourney
REF IMAGES: 1,2: Custom Sock Club 3: Printful 4: Midjourney

Target Audience

Airtable's Audience

Description:

Airtable's target audience spans across industries and includes project managers, creative professionals, small business owners, data analysts, event planners, educators and students, sales and CRM teams, non-profit organizations, content creators and publishers, as well as research and development teams. The platform's flexibility and customizable nature make it suitable for managing projects, organizing data, collaborating on tasks, and streamlining various workflows. With its diverse range of use cases, Airtable caters to individuals and teams seeking a versatile solution for organization, collaboration, and management across different professional domains.

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Stuff To Create

Below is a list of suggested deliverables that could be created.

Branded Sock Design

The task at hand is to design and visualize a pair of swag socks. The size, type, color, and style are all up to you.

Hint: Most "swag sock" companies have a downloadable template to help in the design process...

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Swag Tips

Keep it simple: Swag designs should be simple, easy to read, and instantly recognizable. Avoid clutter and complex designs that can make the message or branding difficult to see.
Make it memorable: Swag should be memorable and make an impact. Consider using a bold or unusual color scheme, unique design elements, or an unexpected brand messaging.
Keep your branding consistent: Your swag should be consistent with your brand's overall visual identity. Use enough aspects of your brand's colors, fonts, and design elements to create a cohesive look and feel that supports your brand messaging.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Brand Consistency

Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

Concept Presentation

Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.

Following Brand Guidelines

Following brand guidelines means adhering to established rules for creating and implementing all visual and written elements of a company's brand. This ensures consistency and accuracy in presenting the brand, building recognition, trust and a professional image with customers.

Ideation & Execution

Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.