ETH Denver Marketing POAP
Design a POAP to be used as a raffle for the upcoming ETH Denver conference.
Project Brief
Chainlink Labs is preparing a marketing activation for the upcoming ETH Denver conference by implementing a unique experience using POAPs (Proof of Attendance Protocol).
As a brand designer at Chainlink Labs, you are tasked with creating an innovative POAP design to be distributed to conference goers who visit Chainlink’s booth. The primary goal is to generate leads through an enticing raffle system that encourages conference attendees to engage with the Chainlink sales team.
The flow involves attendees scanning a QR code, which leads them to a landing page explaining the raffle. Here, they can opt-in to receive a digital POAP, serving both as a memorable takeaway and a raffle entry.
Your design should reflect Chainlink's brand identity, making use of its existing color scheme and stylistic elements, while introducing innovative designs that resonate with the tech-savvy audience of ETH Denver.
What’s A POAP?
POAPs are essentially unique keepsakes that companies, brands, and event organizers can generate to commemorate event attendance or participation in a particular activity. They primarily take the form of visually appealing circular images, which are minted onto a blockchain and can be viewed through an app. When a user scans the designated QR code, they're presented with the opportunity to accept their very own POAP.
Things To Consider
- Ensure that the POAP design is not only attractive but also functional within digital wallets.
- The QR code should be tested to work effectively under various lighting conditions at the conference.
- Accessibility considerations should be made so that the landing page is usable for all attendees, including those with disabilities.
- Keep in site Chainlink's brand guidelines to maintain a cohesive look across all deliverables.
Reference Video
Reference Images
FEATURE IMAGE: POAP.xyz
REF IMAGES: 1. POAP.xyz, 2. POAP.xyz, 3. Midjourney, 4. Midjourney
Target Audience
Stuff To Create
Below is a list of suggested deliverables that could be created.
Design a digital badge that attendees receive after entering the raffle. Ensure the design is vibrant and reflective of Chainlink’s brand, and should incorporate Chainlink’s logo and color scheme. It must be visually appealing to tech-savvy users.
POAP's use circular images, so you'll need to setup a square image to be cropped into a circle.
Create a display design that includes a QR code for scanning and encourages booth visitors to claim thier POAP.
Ensure the QR code is prominent and easily scannable. Also, include brief instructions on how to scan and receive their POAP, perhaps in a few small steps. The design should consider where it should be placed around the booth.
Design a simple yet informative landing page for the raffle entry. It should be mobile-friendly and easy to navigate. Include a clear call to action for entering the raffle and ensure brand consistency with Chainlink’s web presence.
helpful bits
Event graphic is a bit of a catch all category for all of the various elements that need to be designed for live marketing and conference events. These can range from designing slides and projections, to developing 'living-room' style conference booths and hacker houses, to creating campaign swag to take over a conference. The best way to approach these kinds of projects is in phases: a concept phase and a production phase. The concept phase is important because it allow you to create a unified set of assets and visualize them together. But, unlike make other types of graphic design, the production phase can be complicated since you will need to coordinate and deliver design materials in a bunch of different formats wills loads of unforeseen constraints. A top tip here is to avoid too much complexity too early before understand the parameters and limits of the event or production.
Remember, landing pages are webpage specifically created to capture leads from ad campaign clicks. They're sole intention is for website visitors to convert.
- Use a clear and concise headline that communicates the value proposition.
- Include a prominent call-to-action (CTA) that stands out from the rest of the page.
- Make sure the page is mobile-friendly and loads quickly.
- Use social proof, such as customer testimonials or reviews, to build credibility.
- Keep the user flow in mind, leading the user from the headline to the CTA in a logical and intuitive manner.
- Keep it simple: Swag designs should be simple, easy to read, and instantly recognizable. Avoid clutter and complex designs that can make the message or branding difficult to see.
- Make it memorable: Swag should be memorable and make an impact. Consider using a bold or unusual color scheme, unique design elements, or an unexpected brand messaging.
- Keep your branding consistent: Your swag should be consistent with your brand's overall visual identity. Use enough aspects of your brand's colors, fonts, and design elements to create a cohesive look and feel that supports your brand messaging.
Stuff To Practice
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
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