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Blockchain Brave Takeover

Build a full-screen promotional graphic to advertise Solana's NFT capabilities and advantages.

Marketing Design

By:

George Little

CustomGPT

February 27, 2023

Project Brief

The Solana Foundation is sponsoring a background graphic to promote the use of Non-Fungible Tokens (NFTs) on the Solana blockchain. The graphic will be used as a sponsored background on the Brave browser, which is a popular web browser that emphasizes privacy and security. The client has approach you or your agency looking for a fresh, new way they can present the NFT and Blockchain technology thats innovative and beautiful. They are looking for a design that effectively communicates the unique benefits and capabilities of NFTs on the Solana blockchain. The design should include high-quality graphics, engaging visuals, and clear messaging that highlights the advantages of using Solana for NFT transactions.

In addition to promoting NFTs on the Solana blockchain, the client would also like the design to include a call-to-action for users to learn more about Solana and its capabilities. This can be achieved through the inclusion of a clear and visible link to the Solana Foundation's website.

The client is open to new ideas and concepts, and is looking for a solution that will effectively communicate the value and appeal of NFTs on the Solana blockchain. The goal is to create a background graphic that will generate interest and engagement among web users, and drive awareness and adoption of Solana as a platform for NFT transactions.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

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IMAGE CREDITS: Solana Foundation

Target Audience

Solana Target Customer

Description:

Solana's target audience is primarily individuals and organizations in the blockchain and cryptocurrency space, including developers, investors, traders, and businesses.

Age:

Millennials & Gen Z

Language:

English

Brave Browser Users

Description:

Brave's target audience is primarily individuals and organizations who are concerned about privacy and security on the web, and are looking for a web browser that prioritizes these issues.

Age:

Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

Brave Background

A Brave Background is a sponsored background graphic that appears on the new tab page of the Brave browser. It should be a large, full-screen style marketing promo graphic.

The graphic should highlight or showcase the key benefits of the Solana network.
The graphics need to align with the current branding and graphic identity found across the Solana website.

Landing Page

After users click on the Brave background ad, they will be sent to a Landing Page where they can engage with Solana's products and services. The client would like to see mockups for such a page.

Include a large heading, promotional body copy, and call-to-action.
The page shouldn't include any navigation since the goal is to have visitors convert.

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What's a Brave Ad or Takeover?

Brave is a web browser that emphasizes user privacy, blocks ads and website trackers by default, and rewards users with cryptocurrency for opting-in to see certain ads. Brave sells 'new tab' space with full-screen images that brands can customize.

Ad requirements from Brave

2560px X 1440px, JPEG format only
Distinctly different visuals to ensure new-tabs don’t become monotonous
Place the main focal point of the background around x:935 y:680 to prevent obstruction by new tab widgets (clock, cards, favorites, etc.)
Background images will be cropped for mobile based on main focal range above

More Info ->

5-Tips for Landing Pages

Remember, landing pages are webpage specifically created to capture leads from ad campaign clicks. They're sole intention is for website visitors to convert.

Use a clear and concise headline that communicates the value proposition.
Include a prominent call-to-action (CTA) that stands out from the rest of the page.
Make sure the page is mobile-friendly and loads quickly.
Use social proof, such as customer testimonials or reviews, to build credibility.
Keep the user flow in mind, leading the user from the headline to the CTA in a logical and intuitive manner.

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Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Brand Consistency

Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

Ideation & Execution

Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.