Stuff To Learn

Crucial abilities and skills of any marketing, brand, or visual designer.

Responsive Design

An approach to web design that aims to create a website that can adjust and adapt to the user's screen size and device. This means that the website will look and function properly on different devices, including desktop computers, tablets, and mobile phones. A responsive design ensures that the user experience is consistent across all devices, which can lead to better engagement and conversions. Additionally, a responsive design can help with search engine optimization as Google prioritizes mobile-friendly websites in search results.

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Attention To Detail

Attention to detail is a critical aspect of design as it ensures that all content and details from the copy are captured accurately. This not only helps to clearly communicate the intended message, but also builds trust with clients or stakeholders. Neglecting attention to detail can negatively impact the brand's integrity and create a less professional, less effective marketing campaign.

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Concept Presentation

Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.

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Customer Journey

The customer journey refers to the series of interactions and experiences that a customer has with a brand, from initial awareness to post-purchase evaluation. As a brand designer, it's important to understand the customer journey in order to create effective and engaging designs that meet the needs and expectations of the target audience at each stage of the journey.

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Iconography design is the creation of symbols and graphical elements used to represent ideas, concepts, or objects. As a marketing designer, iconography plays a crucial role in helping to simplify complex information and make it easily understandable, making it an important aspect of creating effective and engaging marketing materials.

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Ideation & Execution

Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.

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Type Pairing & Styling

Type pairing & styling refers to the selection and combination of different fonts and styles in a design. For a marketing designer, type pairing & styling is an important aspect of design as it helps create a visual hierarchy and reinforce the intended tone and message of the design. The right type pairing & styling can make a design more impactful and memorable, helping to engage and inform the target audience.

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Brand Consistency

Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

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Following Brand Guidelines

Following brand guidelines means adhering to established rules for creating and implementing all visual and written elements of a company's brand. This ensures consistency and accuracy in presenting the brand, building recognition, trust and a professional image with customers.

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Brand Refinement

Brand refinement refers to the process of continually improving and updating a company's brand to keep it relevant and consistent. For a marketing designer, brand refinement is important because it helps ensure that all customer-facing materials accurately reflect the company's brand and message and remain consistent over time. This helps build recognition and trust with customers, reinforcing the company's image and ensuring its continued success.

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Created by George Little