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Solar Battery Social Promo

Create social media graphics and a landing page design to promote Powerwall batteries.

Marketing Design

By:

George Little

Notion.ai

June 15, 2023

Project Brief

Tesla is a well-known electric vehicle company, but it also offers various battery technology projects that generate revenue. One of these projects is the Powerwall, a residential battery product that stores energy from solar panels and other sustainable power sources. The Powerwall is a compact and easy-to-install energy storage solution that provides a sustainable option for homeowners to reduce energy costs and increase energy independence.

As a Graphic Designer on the Marketing Team focused on Powerwall, your task is to create visually appealing graphics that showcase the usefulness, ease, and longevity of the Powerwall system. The Creative Director has planned to use social media to create a series of explainer videos that target recent homeowners in sun-intense areas of the US. These videos will educate social media users about the benefits of Powerwall and encourage them to sign up for installation.

Interested users who click on the ‘Learn More’ link will be directed to a landing page that visually showcases the technical abilities and economic benefits of the Powerwall system. The landing page should feature graphics and text that effectively promote the longevity of Tesla batteries, with a call to action sign-up form that allows users to join a waitlist for installation.

The goal of the campaign is to drive clicks to the landing page, where potential customers can join the waitlist and receive early access and three months free when the program starts. As a Graphic Designer on the Marketing Team for Powerwall, you are responsible for creating social media graphics for the campaign and designing the landing page while maintaining visual consistency.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

FEATURE IMAGE: Midjourney
REF IMAGES: Midjourney

Target Audience

Residential Solar Customers

Description:

This group includes homeowners who have already invested in or plan to install solar panels on their properties. They are interested in integrating renewable energy into their homes and reducing their reliance on the traditional electrical grid. The Powerwall allows them to store excess energy generated by their solar panels and use it when their energy demand exceeds their production.

Age:

Language:

Primarily English

Environmentally Conscious and Tech-savvy Homeowners

Description:

This group consists of environmentally conscious consumers who prioritize sustainability and want to reduce their carbon footprint. They are attracted to the Powerwall's ability to store clean energy and promote a greener lifestyle. Additionally, this group includes early adopters and technology enthusiasts who appreciate Tesla's brand, innovative reputation, and the integration of the Powerwall with Tesla's ecosystem.

Age:

Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

Social Media Ad Graphics

The social media story graphics should be in a vertical format and can either be a single animated graphic or a series of stills. They must include the company logo and should be visually appealing to capture users' attention. The graphics should effectively promote the benefits of the Tesla Powerwall and encourage users to sign up for the waitlist.

Vertical format
Can be still or animated
Needs to include the company logo

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Landing Page

The landing page design must be formatted for both desktop and mobile and showcase visuals of the batteries and installation examples. It should also include statistics or basic illustrations that highlight the benefits of the Powerwall system, such as the potential for cost savings and energy independence. The page should include a sign-up form and clear call-to-action that encourages users to sign up for the waitlist. The landing page design should be easy to navigate, visually appealing, and consistent with the overall product-marketing. The overall goal of the social media graphics and landing page design is to drive clicks to the waitlist sign-up page, where potential customers can get early access and three months of free service when the program starts.

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Working With Ad Platforms

Many marketing teams use online ad platforms to distribute their advertising campaigns across the internet. Companies such as AdRoll enable businesses of all sizes to circulate ads in multiple sizes. It is important to keep in mind the different formats of online ads, ranging from tall and skinny to long and narrow, when designing an ad campaign. Below is a list of typical ad sizes to consider:

Medium Rectangle: 300px X 250px
Half Page: 300px X 600px
Leaderboard: 728px X 90px
Mobile Leaderboard: 320px X 50px
Wide Skyscraper: 160px X 600px
Billboard: 970px X 250px

More Info about AdRoll formats ->

5-Tips for Landing Pages

Remember, landing pages are webpage specifically created to capture leads from ad campaign clicks. They're sole intention is for website visitors to convert.

Use a clear and concise headline that communicates the value proposition.
Include a prominent call-to-action (CTA) that stands out from the rest of the page.
Make sure the page is mobile-friendly and loads quickly.
Use social proof, such as customer testimonials or reviews, to build credibility.
Keep the user flow in mind, leading the user from the headline to the CTA in a logical and intuitive manner.

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Working with Social Media Platforms

Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:

Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Customer Journey

The customer journey refers to the series of interactions and experiences that a customer has with a brand, from initial awareness to post-purchase evaluation. As a brand designer, it's important to understand the customer journey in order to create effective and engaging designs that meet the needs and expectations of the target audience at each stage of the journey.

Responsive Design

An approach to web design that aims to create a website that can adjust and adapt to the user's screen size and device. This means that the website will look and function properly on different devices, including desktop computers, tablets, and mobile phones. A responsive design ensures that the user experience is consistent across all devices, which can lead to better engagement and conversions. Additionally, a responsive design can help with search engine optimization as Google prioritizes mobile-friendly websites in search results.

Brand Consistency

Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

Ideation & Execution

Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.