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MLK Day Social Post

Create a social graphic the celebrates the life of Martin Luther King Jr... without using his photo.

Marketing Design
February 27, 2023

Project Brief

Drift is a company that provides website bot and sales tools to businesses to help them communicate with website visitors in real-time. It features advanced chat and conversational technology to help businesses give quick and personalized support to potential customers, resulting in increased conversions.

As part of Drift's internal marketing team, you have been assigned to create social media graphics for a LinkedIn post celebrating Martin Luther King Jr. The creative director has requested designs that focus on abstract representations of King's life's work or mission, rather than his portrait, which is often overused on the holiday. The graphics should reflect Drift's brand and graphic identity.

These graphics will accompany a series of three posts on LinkedIn and will be used to help the copywriting team craft their posts. The objective is to create a selection of graphics for the copywriting team to choose from, allowing them to effectively convey their message in the posts' body.

Drift on LinkedIn

Drift Brand Assets

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

IMAGE CREDITS
Feature Image: Nebraska Today
Reference Images: Drift Inc

Target Audience

Drift's LinkedIn Followers
Description:
Likely consist of professionals in the sale and marketing industry, as well as business owners and decision-makers, looking to increase their consumer engagement and website-baed sales.
Age:
30+
Language:
Description:
Age:
Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

1
MLK-Day Social Graphic
  • Each image should include aspects of Drift's branding
  • Assume a horizontal social media image
  • Avoid the use of copy if possible. Using words is fine, but phrases should be avoided
  • Consider the use of color and its meaning
2
3
4
5

helpful bits

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Working with Social Media Platforms

Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:

  • Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
  • Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
  • Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
  • Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
  • Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Concept Presentation
Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.
Ideation & Execution
Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.
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Created by George Little