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Electric Truck Video Graphics

Create intro, overlay, and lower-thirds graphics to a spec adventure vehicle commercial.

Marketing Design
February 27, 2023

Project Brief

Rivian is an American electric vehicle manufacturer, known for its first vehicle - the R1T, a 4x4 outdoor adventure truck. The company recently shot a commercial in Colorado to showcase the vehicle, but due to scheduling conflicts, the original agency can no longer finalize the video. The client is seeking help from you or your agency to complete the video and align it with the existing branding and marketing campaign.

The video production is nearly complete, but still requires intro and outro title cards, lower thirds, and potentially brand animation overlays. The client wants the video to reflect the crossover between outdoors and technology that the Rivian brand represents, and is open to new ideas and concepts.

The finished video will be used in a few ways. Firstly, it will run as a targeted YouTube video ad for searches related to electric outdoor vehicles. Secondly, it may be used to promote the beginning of a speaking engagement at a technology conference focused on lithium-enabled battery technology. The client has requested that the same video be used for both instances. Additionally, the client has expressed an interest in placing the video on a landing page, potentially as a landing link from the ad.

Branding Guide from Parliament

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

IMAGE CREDITS
Feature Image: Rivian
Reference Images: 1. Parliament, 2. Rivian
Reference Video: Rivian

Target Audience

White-collar Outdoors-y People
Description:
Rivian is an electric vehicle company that targets consumers who prioritize sustainability and adventure. Its electric adventure vehicles are designed for those who want to explore the great outdoors in a responsible and efficient manner, without sacrificing comfort and performance. Rivian's target audience includes outdoor enthusiasts, environmentally conscious consumers, and early adopters of electric vehicle technology.
Age:
No specific age range, but skews towards the younger demographic, such as millennials and Gen Z.
Language:
English
Description:
Age:
Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

1
Finalized Video w/ Graphics
  • Introduction Card/Screen
  • Exit Card/Screen
  • Lower-thirds for major features
  • Video Graphic Overlays that hilight features and functions
2
Landing Page Design
  • Desktop & Mobile Breakpoints
  • Include Video Embed
  • Should include company logo.
  • Needs a heading, simple marketing copy, and CTA
3
4
5

helpful bits

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Video Graphic Tips
  • Use graphics to enhance the story: Graphics should be used to enhance the story and message of the video, rather than being added for their own sake.
  • Keep the style and color consistent to maintain a cohesive visual identity. Use the same fonts and colors throughout the video to make it easier for the viewer to follow and understand.
  • Ensure that the graphics are easily legible against the background of the video, particularly if they are being placed over live-action footage. Use high-contrast colors and test the legibility of the graphics on different devices to ensure they can be easily read.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Concept Presentation
Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.
Following Brand Guidelines
Following brand guidelines means adhering to established rules for creating and implementing all visual and written elements of a company's brand. This ensures consistency and accuracy in presenting the brand, building recognition, trust and a professional image with customers.
Iconography
Iconography design is the creation of symbols and graphical elements used to represent ideas, concepts, or objects. As a marketing designer, iconography plays a crucial role in helping to simplify complex information and make it easily understandable, making it an important aspect of creating effective and engaging marketing materials.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.
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Created by George Little