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Reusable Tote Bag Design

Create a tote bag pattern and ad graphics to promote it for a special edition of these iconic bags.

Marketing Design
February 27, 2023

Project Brief

Baggu, a leading brand in the bag and accessory industry, is celebrating its 15th anniversary. To commemorate this milestone, the brand is releasing a limited-edition tote bag featuring a special design or pattern. The client is seeking help from you or your agency in two phases. Firstly, they'd like to see a few patterns that help communicate the culture and values of Baggu. Secondly, they'd like to see ad graphics and a webpage design to promote the new tote bag.

The new designs should reflect the brand's ethos of sustainability and functionality, while also incorporating a celebratory element to mark the 15th anniversary. The client is open to new ideas and concepts, but the design must align with the existing branding and marketing campaign.

The ad graphics will be used across various platforms, including social media and email marketing. The page design will serve as the landing page for the tote bag and should highlight the limited edition aspect of the product, as well as its sustainable and functional features.

The client has expressed a desire to have the graphics and page design express the idea of a timeless and versatile accessory that can be used for a variety of occasions, both for work and play.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

IMAGE CREDITS: Baggu Inc

Target Audience

Baggu Lovers
Description:
This target audience is likely made up of individuals who appreciate high-quality, durable products that are also environmentally friendly. They may be conscious consumers looking for alternatives to disposable or single-use products, such as plastic shopping bags. The target audience may also be drawn to the brand's minimalist aesthetic and commitment to ethical production practices. They are likely active, on-the-go individuals who value practicality and versatility in their accessories.
Age:
Millennials & Gen X
Language:
English, Spanish, French, Japanese, Korean
Description:
Age:
Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

1
Tote Bag Pattern
  • The tote bag pattern should be displayed on different sizes and configurations of bags.
  • The design should reflect Baggu's culture and values.
  • The design should match the current brand look and feel of Baggu.
  • Include images of the pattern and how it will appear on a tote bag.

2
Ad Graphics
  • Baggu intends to primarily advertise through social media platforms, namely Instagram and Pinterest.
  • The advertisements must be prepared in multiple formats and sizes to be flexible in response to any unexpected needs.
  • The advertisements must feature images of the tote bag design and any additional supporting graphics or images.
  • The advertisements should have a prominent, attention-grabbing headline, accompanying text, and a clear call-to-action (CTA).
3
Landing Webpage
  • The page should be optimized for mobile devices as users will likely access it through the advertisements on social media platforms.
  • The page should showcase product images or graphics of the new pattern.
  • The page should include a headline, accompanying text, and call-to-action that match the advertisement graphics for consistency
4
Promotional Email
  • Along with social media advertisements, Baggu intends to incorporate the ad graphics in their monthly newsletter.
  • A mockup of the email layout, including graphics, header, copy, and call-to-action, should be created.
  • It should be designed to stand out as an advertisement among other content in the email.
5

helpful bits

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5-Tips for Landing Pages

Remember, landing pages are webpage specifically created to capture leads from ad campaign clicks. They're sole intention is for website visitors to convert.

  1. Use a clear and concise headline that communicates the value proposition.
  2. Include a prominent call-to-action (CTA) that stands out from the rest of the page.
  3. Make sure the page is mobile-friendly and loads quickly.
  4. Use social proof, such as customer testimonials or reviews, to build credibility.
  5. Keep the user flow in mind, leading the user from the headline to the CTA in a logical and intuitive manner.

Working With Email

Many marketing teams use platforms like Mailchimp or Hubspot to manage and send mass email. While each email sender and email client deals with email HTML slightly differently, there are a few basic principles that apply regardless of platform.

  1. Keep it simple: Email layouts and graphics should be simple, easy to read, and visually appealing. Avoid clutter and complex designs that can make the email difficult to read or understand.
  2. Make it mobile-friendly: More than half of all emails are opened on mobile devices, so it's important to ensure that your email layout and graphics are optimized for mobile viewing.
  3. Use high-quality visuals: Use high-quality visuals, such as photos or illustrations, to enhance the visual appeal of your email. Also, make sure that any text overlays are easy to read and the image has a clear call to action.
  4. Keep your branding consistent: Your email layout and graphics should be consistent with your brand's overall visual identity. Use your brand's colors, fonts, and design elements to create a cohesive look and feel that supports your brand messaging.
  5. Ensure accessibility: Consider accessibility when designing email layouts and graphics. Use high-contrast colors, alt tags for images, and avoid using graphics as the sole means of conveying important information to ensure that all users can engage with your content.
Working With Ad Platforms

Many marketing teams use online ad platforms to distribute their advertising campaigns across the internet. Companies such as AdRoll enable businesses of all sizes to circulate ads in multiple sizes. It is important to keep in mind the different formats of online ads, ranging from tall and skinny to long and narrow, when designing an ad campaign. Below is a list of typical ad sizes to consider:

  • Medium Rectangle: 300px X 250px
  • Half Page: 300px X 600px
  • Leaderboard: 728px X 90px
  • Mobile Leaderboard: 320px X 50px
  • Wide Skyscraper: 160px X 600px
  • Billboard: 970px X 250px

More Info about AdRoll formats ->

Swag Tips
  • Keep it simple: Swag designs should be simple, easy to read, and instantly recognizable. Avoid clutter and complex designs that can make the message or branding difficult to see.
  • Make it memorable: Swag should be memorable and make an impact. Consider using a bold or unusual color scheme, unique design elements, or an unexpected brand messaging.
  • Keep your branding consistent: Your swag should be consistent with your brand's overall visual identity. Use enough aspects of your brand's colors, fonts, and design elements to create a cohesive look and feel that supports your brand messaging.
Pattern Tips
  1. Choose a color palette: Choose a color palette that works well with your design and the context in which it will be used. Consider the mood you want to create and how the pattern will be used.
  2. Experiment with scale: Play with the scale of your pattern, trying different sizes to see what works best for the intended use. This could include different sizes for different products or applications.
  3. Consider negative space: Negative space, or the space between the elements in your pattern, is just as important as the elements themselves. Think about how you can use negative space to create interest and balance in your design.
  4. Think about repetition: Patterns rely on repetition, so consider how you can create a rhythm and flow with your design. Experiment with different ways to repeat elements in your pattern to create different effects.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Concept Presentation
Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.
Ideation & Execution
Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.
Following Brand Guidelines
Following brand guidelines means adhering to established rules for creating and implementing all visual and written elements of a company's brand. This ensures consistency and accuracy in presenting the brand, building recognition, trust and a professional image with customers.
Brand Consistency
Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.
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Created by George Little