Tech Product Branding

Many marketing teams use platforms like Mailchimp or Hubspot to manage and send mass email. While each email sender and email client deals with email HTML slightly differently, there are a few basic principles that apply regardless of platform.

1. Keep it simple: Email layouts and graphics should be simple, easy to read, and visually appealing. Avoid clutter and complex designs that can make the email difficult to read or understand.
2. Make it mobile-friendly: More than half of all emails are opened on mobile devices, so it's important to ensure that your email layout and graphics are optimized for mobile viewing.
3. Use high-quality visuals: Use high-quality visuals, such as photos or illustrations, to enhance the visual appeal of your email. Also, make sure that any text overlays are easy to read and the image has a clear call to action.
4. Keep your branding consistent: Your email layout and graphics should be consistent with your brand's overall visual identity. Use your brand's colors, fonts, and design elements to create a cohesive look and feel that supports your brand messaging.
5. Ensure accessibility: Consider accessibility when designing email layouts and graphics. Use high-contrast colors, alt tags for images, and avoid using graphics as the sole means of conveying important information to ensure that all users can engage with your content.

Whether your tasked with creating a new logo or refining an existing logo, here are a few things to remember:

• Understand the brand: A logo should accurately represent the brand and its values. Before creating or refining a logo, take the time to understand the brand, its target audience, and its values.
• Keep it simple and timeless: A good logo should be simple, easy to recognize, and timeless. Avoid complex designs and trendy elements that may quickly become outdated.
• Consider scalability and versatility: Your logo should be easily scalable, meaning it can be resized without losing its quality or legibility. It should also be versatile enough to be used across different mediums, from business cards to billboards.

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If you're working on a lock-up with another company's logo, here are a few things to keep in mind:

• Keep the balance: A lock-up is a combination of two logos used together in a design. When doing a lock-up with another company's logo, make sure the design is balanced and visually appealing. Avoid overpowering one logo with the other.
• Maintain brand consistency: A lock-up should maintain the brand identity of both companies. Make sure the colors, fonts, and overall design of the lock-up aligns with both companies' brand guidelines.
• Consider the target audience: The lock-up should be tailored to the target audience of both companies. Make sure the lock-up resonates with the audience and conveys the intended message.

Well designed websites need to consider many devices and screen widths. In order to show stakeholders what a website will look like on a desktop or laptop, tablet, and mobile device, designers typically use "breakpoints" for each group.

• Wide Desktop: > 1281px
• Standard Desktop: 992px - 1280px
• Tablet: 991px - 768px
• Mobile Landscape: 767px - 480px
• Mobile Portrait: < 479px

Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:

• Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
• Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
• Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
• Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
• Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.

1. Know your audience: Understand who your audience is, what their needs and pain points are, and what kind of information they're looking for. Tailor your messaging and design to their specific needs and interests.
2. Keep it simple and concise: Your sales deck should be easy to understand and to the point. Avoid cluttering your slides with too much text or unnecessary graphics. Use visuals and diagrams to help explain complex concepts.
3. Use a consistent design: Use a consistent color palette, font, and layout throughout your sales deck to create a professional and polished look. A consistent design can also help reinforce your brand identity and make it easier for your audience to follow along.
4. End with a clear call to action: Make sure you have a clear call to action at the end of your sales deck, such as a request for a meeting or a trial. Provide contact information so your audience can easily get in touch with you.