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Ergonomic Chair Sales Deck

Design a ten-slide sales deck for a famous chair by Herman Miller.

Marketing Design
February 27, 2023

Project Brief

As part of Herman Miller's internal marketing team, you've been asked to design a sales deck for the Aeron Chair. The content has been provided for you in bullet-form by a few Sales Account Managers, but they mentioned that it needs to embellishment and could use some "design love." The deck should be targeted at new small-to-medium-sized businesses in mostly urban areas who are looking to refit or renovate their offices.

Slide Content

Slide 1: Cover Slide w/ Imagery

Introducing the Aeron Chair, an ergonomic office chair designed by Herman Miller, renowned for its innovative design, comfort, and adjustability. It features a unique suspension system, adjustable arms and tilt controls, and a range of color and size options to fit the individual user's needs.

Slide 2: Introduction to the Aeron Chair

  • Brief overview of the Aeron Chair and its features
  • Highlight the chair's comfort and ergonomic design
  • Mention that the chair is designed by Herman Miller, a well-known brand in the furniture industry

Slide 3: Benefits for Small and Medium Businesses

  • Explain how the Aeron Chair can improve productivity and comfort in the workplace
  • Mention the chair's adjustable features and how they can accommodate different body types and sizes
  • Highlight how the Aeron Chair can enhance the overall look of the office

Slide 4: Cost-Effective Option

  • Emphasize that the Aeron Chair is a cost-effective option for small and medium businesses
  • Explain how investing in high-quality office chairs can save businesses money in the long run
  • Highlight the chair's durability and long-lasting design

Slide 5: Comfort and Ergonomic Features

  • Detail the various adjustable features of the Aeron Chair
  • Explain how these features contribute to improved comfort and ergonomic support
  • Highlight the chair's unique design and how it promotes proper posture and reduces back pain

Slide 6: Environmentally Conscious Design

  • Mention the chair's environmentally conscious design and production process
  • Highlight the materials used in the chair's construction and how they are sustainably sourced
  • Explain how the Aeron Chair supports the overall sustainability goals of small and medium businesses

Slide 7: The Herman Miller Brand

  • Brief overview of the Herman Miller brand and its history
  • Highlight the brand's reputation for quality and innovative design
  • Explain how the Aeron Chair fits into the brand's overall product line

Slide 8: Customer Satisfaction and Testimonials

  • Highlight customer satisfaction with the Aeron Chair
  • Include testimonials from satisfied customers
  • Explain how the Aeron Chair has improved their comfort and productivity in the workplace

Slide 9: Options and Customization

  • Explain the different options available for the Aeron Chair
  • Highlight the chair's customizable features and how they can meet the specific needs of small and medium businesses
  • Mention the available color options and how they can complement the office's décor

Slide 10: Thank You Slide

  • Friendly thank you message
  • Contact info
  • Social media
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

IMAGE CREDITS: Herman Miller

Target Audience

Office Workers and Professionals
Description:
Typically professionals in the corporate and office setting, regardless of age or gender. The chair is designed for comfort and ergonomics, making it a suitable choice for individuals who spend long hours at a desk.
Age:
Language:
Description:
Age:
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Stuff To Create

Below is a list of suggested deliverables that could be created.

1
10-Slide Sales Deck
  • Design a visually appealing sales deck that aligns with the Herman Miller brand
  • Consider incorporating the brand's signature style, colors, and typography
  • Decide on the structure of the deck - consider adding section/chapter slides or full-size image slides for added visual interest

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helpful bits

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Designing Slide Decks
  1. Know your audience: Understand who your audience is, what their needs and pain points are, and what kind of information they're looking for. Tailor your messaging and design to their specific needs and interests.
  2. Keep it simple and concise: Your sales deck should be easy to understand and to the point. Avoid cluttering your slides with too much text or unnecessary graphics. Use visuals and diagrams to help explain complex concepts.
  3. Use a consistent design: Use a consistent color palette, font, and layout throughout your sales deck to create a professional and polished look. A consistent design can also help reinforce your brand identity and make it easier for your audience to follow along.
  4. End with a clear call to action: Make sure you have a clear call to action at the end of your sales deck, such as a request for a meeting or a trial. Provide contact information so your audience can easily get in touch with you.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Attention To Detail
Attention to detail is a critical aspect of design as it ensures that all content and details from the copy are captured accurately. This not only helps to clearly communicate the intended message, but also builds trust with clients or stakeholders. Neglecting attention to detail can negatively impact the brand's integrity and create a less professional, less effective marketing campaign.
Ideation & Execution
Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.
Following Brand Guidelines
Following brand guidelines means adhering to established rules for creating and implementing all visual and written elements of a company's brand. This ensures consistency and accuracy in presenting the brand, building recognition, trust and a professional image with customers.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.
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Created by George Little