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Live Event Stage Design

Design the layout, backdrop, and presentation for a live on-stage product announcement.

Marketing Design
February 27, 2023

Project Brief

Uber, the popular ride-sharing app, has joined forces with Joby Aviation, a company specializing in the design and development of electric vertical takeoff and landing aircraft, to launch its first air-based service, called Elevate. The two companies are working together to develop a four-person autonomous air transport system for urban areas, and they plan to unveil the new aircraft and the Uber service during an upcoming technology conference in Los Angeles. The CEO's of each company will take the stage together for a joint presentation, accompanied by a 10-slide presentation projected behind them.

As part of the marketing team at Joby, you have been tasked with helping the event planners design the layout of the stage and the presentation. The marketing director at Joby has provided you with an outline for the 10-slide presentation, as well as notes on the stage layout. They are hoping to incorporate lighting, projections, or large stage objects to create an exciting and engaging experience for the audience.

The conference events team has asked for your input on the stage setup. They would like a simple floorplan-style layout, as well as some concept images to help them understand the overall look and feel of the stage. The team will handle all on-site setup of equipment, lighting, and audio-visuals, so all you need to provide are concept mockups.

The presentation will be brief and primarily consist of graphics to accompany a verbal talk track.

Presentation Outline:

Slide 1: Introduction Slide

  • Shown on screen before presentation begins
  • Simple and entriging

Slide 2: Overview of Joby Aviation

  • Background information on Joby Aviation and its mission
  • Key services offered by the company

Slide 3: Overview of Uber Elevate

  • Introduction to Uber Elevate and its goal
  • Description of the eVTOL aircraft and urban air mobility market

Slide 4: Partnership between Joby Aviation and Uber

  • Explanation of the partnership between the two companies
  • Description of the joint efforts to bring urban air mobility to life

Slide 5: Joint Development of eVTOL aircraft

  • Explanation of how Joby Aviation and Uber are working together to develop eVTOL aircraft
  • Description of the technology and design of the aircraft

Slide 6: Advantages of eVTOL aircraft

  • Explanation of the benefits of eVTOL aircraft over traditional aircraft
  • Discussion of speed, safety, and sustainability advantages

Slide 7: Integration with Uber's platform

  • Overview of how the eVTOL aircraft will be integrated into Uber's platform
  • Explanation of how passengers will use the service

Slide 8: Implementation and Deployment

  • Discussion of the implementation and deployment plans for the eVTOL aircraft
  • Explanation of the regulatory and safety considerations

Slide 9: Impact on Urban Air Mobility

  • Discussion of the impact of the partnership on urban air mobility
  • Explanation of the benefits for passengers and cities

Slide 10: Conclusion

  • Summary of the key points covered in the presentation
  • Final thoughts and next steps.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

IMAGE CREDITS
Feature Image: Joby Aviation
Reference Images: 1. Techerati, 2. BusUSA, 3. Glassdoor, 4. Joby Avation

Target Audience

Joby Aviation's Audience
Description:
Primarily include individuals and organizations in the aviation and transportation industry, as well as urban planners and policymakers. This includes aviation and aerospace companies, aviation regulators and governing bodies, transportation service providers, as well as city governments and urban planning organizations. Additionally, potential investors and financiers in the aviation and transportation sector would also be a key part of Joby's target audience.
Age:
Language:
Uber's Audience
Description:
Uber's target audience is quite diverse and includes individuals from all walks of life who are looking for convenient and affordable transportation options. This includes people who don't own a car or don't have access to a car, people who prefer not to drive, and people who are looking for a more affordable alternative to traditional taxi or car-for-hire services.
Age:
14 - 55
Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

1
Stage Layout (Floorplan)
  • Location of key objects: podium, chairs, props
  • Intended flow of speakers (where do they enter, stand, present, exit, etc)
  • Placement of aesthetic objects, props, or backdrops.

2
Stage Concept Images
  • Concept mockups in either 2D or 3D that show the intended stage design
  • Backdrop design and project screen placement

3
Presentation Slide Deck
  • 10-slides (give or take)
  • Should consider the screen placement and on-stage lighting
4
5

helpful bits

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Designing Slide Decks
  1. Know your audience: Understand who your audience is, what their needs and pain points are, and what kind of information they're looking for. Tailor your messaging and design to their specific needs and interests.
  2. Keep it simple and concise: Your sales deck should be easy to understand and to the point. Avoid cluttering your slides with too much text or unnecessary graphics. Use visuals and diagrams to help explain complex concepts.
  3. Use a consistent design: Use a consistent color palette, font, and layout throughout your sales deck to create a professional and polished look. A consistent design can also help reinforce your brand identity and make it easier for your audience to follow along.
  4. End with a clear call to action: Make sure you have a clear call to action at the end of your sales deck, such as a request for a meeting or a trial. Provide contact information so your audience can easily get in touch with you.
Live Event Design Tip

Event graphic is a bit of a catch all category for all of the various elements that need to be designed for live marketing and conference events. These can range from designing slides and projections, to developing 'living-room' style conference booths and hacker houses, to creating campaign swag to take over a conference. The best way to approach these kinds of projects is in phases: a concept phase and a production phase. The concept phase is important because it allow you to create a unified set of assets and visualize them together. But, unlike make other types of graphic design, the production phase can be complicated since you will need to coordinate and deliver design materials in a bunch of different formats wills loads of unforeseen constraints. A top tip here is to avoid too much complexity too early before understand the parameters and limits of the event or production.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Ideation & Execution
Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.
Concept Presentation
Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.
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Created by George Little