Live Event Stage Design
Design the layout, backdrop, and presentation for a live on-stage product announcement.
Project Brief
Uber, the popular ride-sharing app, has joined forces with Joby Aviation, a company specializing in the design and development of electric vertical takeoff and landing aircraft, to launch its first air-based service, called Elevate. The two companies are working together to develop a four-person autonomous air transport system for urban areas, and they plan to unveil the new aircraft and the Uber service during an upcoming technology conference in Los Angeles. The CEO's of each company will take the stage together for a joint presentation, accompanied by a 10-slide presentation projected behind them.
As part of the marketing team at Joby, you have been tasked with helping the event planners design the layout of the stage and the presentation. The marketing director at Joby has provided you with an outline for the 10-slide presentation, as well as notes on the stage layout. They are hoping to incorporate lighting, projections, or large stage objects to create an exciting and engaging experience for the audience.
The conference events team has asked for your input on the stage setup. They would like a simple floorplan-style layout, as well as some concept images to help them understand the overall look and feel of the stage. The team will handle all on-site setup of equipment, lighting, and audio-visuals, so all you need to provide are concept mockups.
The presentation will be brief and primarily consist of graphics to accompany a verbal talk track.
Presentation Outline:
Slide 1: Introduction Slide
- Shown on screen before presentation begins
- Simple and entriging
Slide 2: Overview of Joby Aviation
- Background information on Joby Aviation and its mission
- Key services offered by the company
Slide 3: Overview of Uber Elevate
- Introduction to Uber Elevate and its goal
- Description of the eVTOL aircraft and urban air mobility market
Slide 4: Partnership between Joby Aviation and Uber
- Explanation of the partnership between the two companies
- Description of the joint efforts to bring urban air mobility to life
Slide 5: Joint Development of eVTOL aircraft
- Explanation of how Joby Aviation and Uber are working together to develop eVTOL aircraft
- Description of the technology and design of the aircraft
Slide 6: Advantages of eVTOL aircraft
- Explanation of the benefits of eVTOL aircraft over traditional aircraft
- Discussion of speed, safety, and sustainability advantages
Slide 7: Integration with Uber's platform
- Overview of how the eVTOL aircraft will be integrated into Uber's platform
- Explanation of how passengers will use the service
Slide 8: Implementation and Deployment
- Discussion of the implementation and deployment plans for the eVTOL aircraft
- Explanation of the regulatory and safety considerations
Slide 9: Impact on Urban Air Mobility
- Discussion of the impact of the partnership on urban air mobility
- Explanation of the benefits for passengers and cities
Slide 10: Conclusion
- Summary of the key points covered in the presentation
- Final thoughts and next steps.
Reference Video
Reference Images
IMAGE CREDITS
Feature Image: Joby Aviation
Reference Images: 1. Techerati, 2. BusUSA, 3. Glassdoor, 4. Joby Avation
Target Audience
Stuff To Create
Below is a list of suggested deliverables that could be created.
- Location of key objects: podium, chairs, props
- Intended flow of speakers (where do they enter, stand, present, exit, etc)
- Placement of aesthetic objects, props, or backdrops.
- Concept mockups in either 2D or 3D that show the intended stage design
- Backdrop design and project screen placement
- 10-slides (give or take)
- Should consider the screen placement and on-stage lighting
helpful bits
- Know your audience: Understand who your audience is, what their needs and pain points are, and what kind of information they're looking for. Tailor your messaging and design to their specific needs and interests.
- Keep it simple and concise: Your sales deck should be easy to understand and to the point. Avoid cluttering your slides with too much text or unnecessary graphics. Use visuals and diagrams to help explain complex concepts.
- Use a consistent design: Use a consistent color palette, font, and layout throughout your sales deck to create a professional and polished look. A consistent design can also help reinforce your brand identity and make it easier for your audience to follow along.
- End with a clear call to action: Make sure you have a clear call to action at the end of your sales deck, such as a request for a meeting or a trial. Provide contact information so your audience can easily get in touch with you.
Event graphic is a bit of a catch all category for all of the various elements that need to be designed for live marketing and conference events. These can range from designing slides and projections, to developing 'living-room' style conference booths and hacker houses, to creating campaign swag to take over a conference. The best way to approach these kinds of projects is in phases: a concept phase and a production phase. The concept phase is important because it allow you to create a unified set of assets and visualize them together. But, unlike make other types of graphic design, the production phase can be complicated since you will need to coordinate and deliver design materials in a bunch of different formats wills loads of unforeseen constraints. A top tip here is to avoid too much complexity too early before understand the parameters and limits of the event or production.
Stuff To Practice
Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.
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