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Hightopp Sneaker Promo

Create a promotional announcement email for the new Vans Hightops

Marketing Design
February 27, 2023

Project Brief

Vans is launching its new custom hightop sneakers and is seeking help to create an email newsletter that effectively markets the product. The newsletter should showcase the customization options available for the high-tops, and highlight the unique selling points and benefits of the shoes.

The design should be clean and modern that will engage the recipient and effectively communicate the key features of the custom high-tops. The layout should be easy to read and include clear calls-to-action for recipients to design their own custom shoes.

In addition to the layout, the client is also seeking help with graphics that showcase the customization options and the different ways the shoes can be designed. High-quality product images, infographics, and illustrations should be included to give recipients an understanding of the product's capabilities and to help build excitement around the custom high-tops.

The client is open to new ideas and concepts, and is looking for a solution that will effectively communicate the value and appeal of the custom high-tops. The goal is to create an email newsletter that will generate interest and engagement among sneaker enthusiasts, and drive sales for the custom shoes.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

IMAGE CREDITS
Feature Image: Reed Geiger

Reference Images: 1: Pat Kwon, 2: Skyler Smith

Target Audience

Gen Pop
Description:
The target audience is likely to be trend-conscious and interested in fashion which allows them to stand out and express their individuality. They may also be interested in customizing and personalizing their footwear, and are likely to appreciate the variety of customization options available with the Vans custom high-tops. They may also be active, enjoy outdoor activities, and appreciate the combination of style and functionality offered by the shoes. Overall, Vans custom high-tops are aimed at individuals who are looking for a unique, personalized, and stylish shoe that they can wear to express their individuality and make a statement.
Age:
16 - 35
Language:
Description:
Age:
Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

1
Promotional Email & Graphics
  • Promotional newsletter should feature large, prominent images of the shoes and custom-builder website
  • Include a Hero section with imagery of the shoes
  • Include a body section that highlight the design and craftsmanship of each shoe.
  • Include a footer with social, marketing, corporate links
2
Social Media Graphics
  • Promotion will take place on Instagram, Pinterest, and Facebook.
  • The client has asked for multiple formats since a ad campaign plan hasn't been completed
  • Graphics can be either still or animated
  • Each graphic should include the company's branding, images of the shoes, and the name of the new collection.
3
4
5

helpful bits

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Working With Email

Many marketing teams use platforms like Mailchimp or Hubspot to manage and send mass email. While each email sender and email client deals with email HTML slightly differently, there are a few basic principles that apply regardless of platform.

  1. Keep it simple: Email layouts and graphics should be simple, easy to read, and visually appealing. Avoid clutter and complex designs that can make the email difficult to read or understand.
  2. Make it mobile-friendly: More than half of all emails are opened on mobile devices, so it's important to ensure that your email layout and graphics are optimized for mobile viewing.
  3. Use high-quality visuals: Use high-quality visuals, such as photos or illustrations, to enhance the visual appeal of your email. Also, make sure that any text overlays are easy to read and the image has a clear call to action.
  4. Keep your branding consistent: Your email layout and graphics should be consistent with your brand's overall visual identity. Use your brand's colors, fonts, and design elements to create a cohesive look and feel that supports your brand messaging.
  5. Ensure accessibility: Consider accessibility when designing email layouts and graphics. Use high-contrast colors, alt tags for images, and avoid using graphics as the sole means of conveying important information to ensure that all users can engage with your content.
Working with Social Media Platforms

Whether it's a post's graphic or on-platform ads, there are several factors to consider in order to make a big impact:

  • Consider the platform's UI: Every social media platform has its own unique design, so it's important to consider how this might impact your graphic design.
  • Confirm the platform's image specs: Always confirm the platforms you'll be using and verify their preferred image specifications. This will ensure that your graphics are optimized for each platform and will look their best.
  • Consider the caption: Think about what will be said in the caption to avoid repeating the same words in your graphic. The graphic and caption should work together to deliver a cohesive and impactful message.
  • Include brand information: Always include brand information, such as your logo or company name, in your graphics in case they end up leaving the platform. This will help ensure that your brand is still recognizable even if the graphic is shared elsewhere.
  • Be exploratory: Social media is an ever-changing and unpredictable landscape, so don't be afraid to try new or bold ideas for your graphics. This can help your company stand out and make a lasting impression on your audience.

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Ideation & Execution
Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.
Customer Journey
The customer journey refers to the series of interactions and experiences that a customer has with a brand, from initial awareness to post-purchase evaluation. As a brand designer, it's important to understand the customer journey in order to create effective and engaging designs that meet the needs and expectations of the target audience at each stage of the journey.
Brand Consistency
Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.
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Created by George Little