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Smartphone Ad & Landing Page

Create ad graphics and a landing page for a new smartphone.

Marketing Design
February 27, 2023

Project Brief

Samsung has recently launched its new Galaxy smartphone and is seeking help to create an advertisement and landing page that accurately showcases the device's features and benefits. The client is looking for a creative and engaging ad that will attract the attention of smartphone users and encourage them to consider the new Galaxy device.

The ad will be used in a variety of online and offline channels, including social media, video streaming platforms, and digital display advertising. The client has requested that the ad be 30 seconds in length, and that it highlights the key features and benefits of the new Galaxy smartphone, such as its advanced camera system, improved battery life, and cutting-edge processor.

The landing page, on the other hand, should provide more in-depth information about the new Galaxy device and its features. The client would like the landing page to be visually appealing, user-friendly, and easy to navigate. The page should also include product specifications, high-quality product images, customer reviews, and a call-to-action to purchase the device.

The client is open to new ideas and concepts for both the ad and landing page, and is looking for a solution that will effectively communicate the value and appeal of the new Galaxy smartphone. The goal is to create an ad and landing page that will generate interest and engagement among smartphone users, and drive sales for the new device.

Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.

Reference Video

Reference Images

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.

IMAGE CREDITS
Feature Image: Mashable
Reference Images: 1. Mark Chan, 2. Jonas Leupe

Target Audience

Tech-savvy Young Pros
Description:
This group is characterized by individuals who are tech-savvy, interested in staying up-to-date with the latest technology, and value the convenience and functionality of smartphones. They are likely to use their phone for work and personal purposes, such as social media, online shopping, and productivity apps.
Age:
18 - 35
Language:
Premium Consumers
Description:
This group is characterized by individuals who are willing to pay a premium for a high-quality and premium smartphone experience. They value brand, design, and quality, and are likely to use their phone for more professional and high-end applications, such as multimedia creation, photography, and gaming. They may also use their phone for work-related purposes and view it as a status symbol.
Age:
35+
Language:

Stuff To Create

Below is a list of suggested deliverables that could be created.

1
Ad Graphics

Samsung will be promoting the new phone using retargeting ad platforms like Google Ads or AdRoll.

Ads should be created in a variety of formats:

  • Medium Rectangle: 300px X 250px
  • Half Page: 300px X 600px
  • Leaderboard: 728px X 90px
  • Mobile Leaderboard: 320px X 50px
  • Wide Skyscraper: 160px X 600px
  • Billboard: 970px X 250px
2
Landing Page

Users who click on the ads will be directed to a Landing Page that should showcase the features of the new phone.

  • Should be a single, scrolling page.
  • Needs to be desktop and mobile friendly.
  • Should include a large header, copy, and a clear call-to-action
3
4
5

helpful bits

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Working With Ad Platforms

Many marketing teams use online ad platforms to distribute their advertising campaigns across the internet. Companies such as AdRoll enable businesses of all sizes to circulate ads in multiple sizes. It is important to keep in mind the different formats of online ads, ranging from tall and skinny to long and narrow, when designing an ad campaign. Below is a list of typical ad sizes to consider:

  • Medium Rectangle: 300px X 250px
  • Half Page: 300px X 600px
  • Leaderboard: 728px X 90px
  • Mobile Leaderboard: 320px X 50px
  • Wide Skyscraper: 160px X 600px
  • Billboard: 970px X 250px

More Info about AdRoll formats ->

5-Tips for Landing Pages

Remember, landing pages are webpage specifically created to capture leads from ad campaign clicks. They're sole intention is for website visitors to convert.

  1. Use a clear and concise headline that communicates the value proposition.
  2. Include a prominent call-to-action (CTA) that stands out from the rest of the page.
  3. Make sure the page is mobile-friendly and loads quickly.
  4. Use social proof, such as customer testimonials or reviews, to build credibility.
  5. Keep the user flow in mind, leading the user from the headline to the CTA in a logical and intuitive manner.

Typical Website Breakpoints

Well designed websites need to consider many devices and screen widths. In order to show stakeholders what a website will look like on a desktop or laptop, tablet, and mobile device, designers typically use "breakpoints" for each group.

  • Wide Desktop: > 1281px
  • Standard Desktop: 992px - 1280px
  • Tablet: 991px - 768px
  • Mobile Landscape: 767px - 480px
  • Mobile Portrait: < 479px

Stuff To Practice

Each creative brief is crafted to help you refine some crucial abilities and skills of any marketing or brand designer.

Brand Consistency
Brand consistency refers to maintaining a consistent look, feel, tone, and messaging across all elements of a company's visual and written communication. It helps build recognition, trust, and a professional image with customers and reinforces the company's message, making it easier to stand out in the marketplace.
Concept Presentation
Concept presentation refers to the process of presenting and communicating design ideas and concepts to clients or stakeholders. For a marketing designer, concept presentation is an important aspect of the design process as it allows them to effectively communicate their ideas, receive feedback, and make adjustments to ensure the final design meets the needs and expectations of the target audience. Effective concept presentation skills are key to a successful design outcome and a happy client.
Ideation & Execution
Ideation & Execution refers to the process of coming up with creative ideas and then turning those ideas into actual designs. For a marketing designer, ideation & execution is a critical aspect of their role as they must not only generate creative ideas but also bring them to life in a way that effectively communicates the intended message and meets the needs of the target audience.
Customer Journey
The customer journey refers to the series of interactions and experiences that a customer has with a brand, from initial awareness to post-purchase evaluation. As a brand designer, it's important to understand the customer journey in order to create effective and engaging designs that meet the needs and expectations of the target audience at each stage of the journey.

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Image Disclaimer: The images used on this website may be subject to copyright, and are used under the doctrine of 'Fair Use' for the purpose of education, research, and teaching. We do not claim ownership of these images, and all rights belong to their respective owners.
Trademark Disclaimer: The brands featured on this site are for educational and reference purposes only and are not affiliated with creativebriefs.xyz. Any events, products, brand-names, or marketing strategies are completely fictitious and don't reflect opinions or strategies of the featured brand.
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Created by George Little